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The framework of this paper was to examine the segmenting of consumers by the importance of group integration, and then determine if variations exists between these two groups as to the importance of product attributes when purchasing a product. Factory workers and students in the USA and Korea were surveyed with questions designed to measure group integration using an individualism/collectivism scale, and price and brand importance using a revised decision making scale cross‐culturally. The findings implied that consumers with individualist/collectivist characteristics exist in both Korea and the USA. It further implied that variations in the importance of product attributes exist between the groups. Price was found to be more important to collectivist in both cultures than to individualist.

Aims to predict purchase intentions for uni‐national and bi‐national products by examining the relationships among brand attitude, country‐of‐manufacture (COM), consumer ethnocentrism, product evaluation, and product attitude. The sample included 281 students from three Midwestern universities in the USA. A model incorporating the hypothesized relationships among the variables was tested separately for the three different product categories of cameras, television sets, and sweaters. Data were analyzed by a maximum‐likelihood estimation procedure using LISREL VII. The proposed model showed an acceptable fit to the data for all three product categories. Findings indicated that favorable attitudes toward a product significantly predicted intention to purchase the product. The relationships between ethnocentrism, brand attitude, COM, and product evaluation were product‐specific.

Through structural equation modeling, Fishbein and Ajzen's modified theory of reasoned action model (TORA) is used to study the impact of innovation on Indian consumers’ purchase behavior of new processed foods. The results indicate that subjective norms are a key factor in understanding Indian consumers’ new food purchase decisions regardless of their level of innovation. Specifically, subjective norms are found to have direct effects on attitudes, intention to buy, and purchase behavior for new processed food products. Surprisingly, attitudes have little effect on less innovative consumers’ intention to buy. Additionally, product familiarity had a significant impact on Indian consumers’ attitudes, subjective norms, intention to buy, and, ultimately, purchase behavior of the low innovator and high innovator groups. Marketing implications are discussed.

The purposes of this research were to compare the attitudes about new food purchases between innovators/early adopters and non‐innovators, and to determine the food purchase characteristics of innovators/early adopters and non‐innovators. Data were collected in ten locations in India between November 1999 and February 2000. Including income as a covariate, MANCOVA was performed to determine how innovators/early adopters and non‐innovators differed in their attitudes about new food purchases. The findings revealed some important characteristics of food innovators/early adopters: they tend to be opinion leaders, seek variety in food types and brands, and are more responsive to sales promotions and advertisements. Food prices are relatively important to both consumer groups. Marketing implications for food businesses are discussed.

China’s economy is transforming at a brisk pace. A partially dismantled command economy and introduction of competition have fueled consumer demand for a greater selection of innovative new products in the retail market. The challenge for retail buyers is to adjust their procurement processes to respond to consumer needs in an efficient and effective manner. This study examines factors influencing buyer‐supplier relationships in a transition economy. We present a model to explain the factors driving retail buyer dependence on suppliers. We find that retailer evaluation of supplier credibility mediates the relationship between retailer perceptions of a supplier ability to add value to its business and the ability to achieve its desired goals. In part, this is due to the supplier’s market orientation. Interestingly, guanxi ties have no impact on the retailer perceptions of the supplier credibility, but have a positive affect on retailer dependence on its supplier partners.

This study examines the predictors of Korean consumers’ behavioral intention to buy imported and domestic products, based on Lee’s revised Fishbein model. The revised model incorporated two salient Confucian concepts – face saving and group conformity. There were two phases to the study, qualitative (focus group interviews) and empirical (experimental survey design). From the focus group data, parallel self‐report mail survey instruments were developed and sent to Korean students studying temporarily at a large midwestern university in the USA. Instruments were randomly assigned to subjects using a between‐subject experimental design. Findings indicate that there is a positive relationship between Korean consumers’ attitudes toward a product and their product evaluation. Further, there is a positive relationship between their attitudes and their intention to buy either domestic or imported products. The components of cultural pressure, face saving and group conformity have a weaker influence on attitudes than product evaluation, and they are significant predictors for domestic products but not for imported products. Finally, managerial implications and marketing strategies are discussed for multinational and domestic marketers.

The purpose of this paper is to conceptualize the impact of halal logo as an extrinsic food packaging cue on perceived food quality moderated by the role of consumer knowledge.

An exhaustive literature review has been undertaken for the conceptual development. The nexus between halal logo and perceived food quality has been developed which provides a foundation for the further research.

The findings of this paper indicate that the halal-labelled products create a psychological impact about the quality of the food product.

This paper presents a brief overview of the lucrative opportunities in halal business for Pakistan. The findings of this paper can be adopted by the marketers for the development of proper marketing strategies. The empirical investigations of this paper could offer the base to the marketers to invest in favorable product packaging cues. The role halal logo as a food quality indicator has previously been overlooked in the literature. The impact of halal logo on food quality perception is emergent with avenues for study across various cultures and religions.

This is a useful paper which proposes a useful testable model for study in Pakistani consumer market to fill the gaps of Islamic consumer behavior literature.